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Branding Bliss: The Art of Trademarks

Branding Bliss: The Art of Trademarks Branding is no laughing matter. In fact, it’s a serious business that requires a lot of creativity, research, and dedication. But, when done right, branding can be one of the most rewarding experiences a business can have. At the heart of any successful branding strategy is a trademark – that special symbol, phrase, or design that identifies your brand and sets it apart from the competition. It’s the key to building brand recognition, loyalty, and trust. And, let’s face it, it’s a lot of fun to create! So, if you’re ready to experience the bliss of branding, read on to learn more about the art of trademarks.

Yeezy Without Adidas: The Future of the Billion-Dollar Brand”

Adidas and musician/entrepreneur Ye, better known as Kanye West, have halted their multibillion-dollar relationship over intellectual property rights. Mascotte Holdings, Ye’s organization, manages a portfolio of more than 160 trademark applications and registrations for his Yeezy brand. However, Adidas controls the design rights to the majority of Yeezy sneakers. The division of IP rights has …

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