Yeezy Without Adidas: The Future of the Billion-Dollar Brand”
Adidas and musician/entrepreneur Ye, better known as Kanye West, have halted their multibillion-dollar relationship over intellectual property rights. Mascotte Holdings, Ye’s organization, manages a portfolio of more than 160 trademark applications and registrations for his Yeezy brand. However, Adidas controls the design rights to the majority of Yeezy sneakers. The division of IP rights has …
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